In the heart of the Franco-Swiss Jura mountains, the historical birthplace of watchmaking, Pequignet is an authentic luxury brand perpetuating the great watchmaking tradition in an independent French firm, committed to quality and passionate about its craft.

There is no luxury watchmaking brand without its iconic model, a recognisable model which is different from all the rest, possessing a timeless beauty.

There is no iconic model without a visionary spirit to give it life.

Thanks to the exceptional talents of Emile Pequignet and Didier Leibundgut, today the Pequignet brand is in the fortunate position of having 2 icons:


The MOOREA Collection has maintained its incredible success since 1984, embodying worldwide a certain expression of the “French touch”, the subtle combination of sophistication and restraint.

The inspiration behind the legendary MOOREA Collection was Emile Pequignet’s passion for his race horse, Moorea, the king of the horse shows in the 1980s.

In search of a strong and distinguished identity, Emile Pequignet invented the famous MOOREA link bracelet; this was a steel grain-shaped link hinged with the bracelet, perfectly identifiable in its design.

Today, the products in the MOOREA Collection are made in France. Younger and more accessible ranges will complete the Collection.